COMMUNICATION FOR LAWYERS



As an introduction to this section, we want to quote one of the Watzlawick axioms (author of the “Human Communication Theory”), which said “it is impossible to not communicate”. According to the Austrian author, every behaviour is a communication; therefore, as “no behaviour” does not exist, “no communication” doesn’t exist either. At Gericó Associates we firmly believe that everything communicates and we are ready to analyse your case to propose the best solutions for you.

Undoubtedly, to invest in communication means to generate more business. All the big companies, and of course also the big law firms (Garrigues, Cuatrecasas, Uría, etc.) have a Communication Department integrated on the firm´s structure. They bet on communication to transmit their value and sales weapons in a more competitive context to their target market. Of course, all these companies and firms invest in communication (generating a consequent budget) with a principal idea in mind: to generate more business (to increase the return on investment).

GETTING NEW CLIENTS AND THEIR LOYALTY:  THE LAST PURPOSE OF A GOOD COMMUNICATION PLAN

Undoubtedly, to invest in communication means to generate more business. All the big companies, and of course also the big law firms (Garrigues, Cuatrecasas, Uría, etc.) have a Communication Department integrated on the firm´s structure. They bet on communication to transmit their value and sales weapons in a more competitive context to their target market. Of course, all these companies and firms invest in communication (generating a consequent budget) with a principal idea in mind: to generate more business (to increase the return on investment).

For that, we are base our strategies on:

 

INTERNAL COMMUNICATION FOR A BROADER PRODUCTIVITY

Another advantage of a good communication plan is the strengthening of internal communication (between the firm and its lawyers and between lawyers themselves). Acting on this front effectively improves the links of our lawyers and other staff among themselves and with our brand, creating unity and building bridges with our greatest asset: human capital. All of this crystallizes, as shown in contrasting studies, in improved productivity of our staff -more involved with the firm- and improved customer service.

COMMUNICATION SERVICES FOR LAWYERS

At Gericó Associates we design and implement the Communication Plan developed to fit the customer, focussing on the strategy and actions to be undertaken, among others.

In Gericó Associates we give answers to your basic communicational needs, from the identity creation to its development and implementation through isolated actions, like:

We also handle communication projects for legal institutions, foundations, notaries and solicitors. Ask about our specific plans for these fields in the legal sector.

PLUS, CONSULTANCY

Another service we offer is Legal Communication Consulting. Does the logo reflect your brand values? What does it transmit? What about your website? And your dossier? And your business cards? And your offices? How do you advertise? What your added values and how are they transmitted? What internal communication actions are carried out? Is your internal communication effective? What is your presence on social networks? Is it of the right type for that platform? What is your reputation online? If you ask yourself these or other questions and want answers, do not hesitate to contact us.

Visit our blog on legal communications: Iuris Communicatio. (@iuriscom on Twitter)

You can also join to our group in LinkedIn Law Firms Communication. Click here.


SOME CLIENTS THAT HAVE GROWN WITH US

Do you want to know how we can make your firm grow in the legal sector?