In a highly competitive environment, law firms face, on a daily basis, the difficulty of building confidence, demonstrating the quality of their services and their position in the market. To do this, all firms must have a strong strategic plan and tis should be based on their differential values that enable them to strengthen their position and increase their international visibility.
International directories such as Chambers & Partners, Legal 500, Best Lawyers, etc. play a key role in this strategy because they provide the potential customer with an external valuation as a guarantee of their expertise and in some business opportunities this is the factor that will mark the choice between two firms with proposals of very similar value.
At Gericó Associates, through our knowledge of the different systems of valuation of each of the directories and our language skills, we help firms to prove their reputation and to strategically position themselves in the market to generate new business opportunities.
Our team manages the positioning strategy of offices, deals with the entire process of submitting applications to international directories, coordinates communications with the researcher, prepares partners and customers for interviews and ensures that the publisher receives all the information they need.
Our strategy is unique in the market because it combines the inner experience of a former editor of Chambers & Partners, who worked at that firm for more than 10 years, with the external perspective of the former head of positioning at Deloitte directories.
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