Because of the enormous competition in the legal sector in our country it is not enough to only ‘reach’ the customer. The challenge today is to conquer their preference. Customers increasingly receive a lot of information (noise) from the market, which means that their natural reaction has become to neglect and distrust the 90,000 advertising impacts we receive. And this is where you may ask, how do you get to have a firm with brand? This is achieved through Legal Branding.
The Legal Branding is the process of transforming a law firm into a brand with value. Gericó Associates is the pioneer of working on building a brand by using Legal Branding.
Legal Branding goes far beyond the brand identity. It is an evolution of the brand identity in order to generate greater opportunities but reflecting, in a much deeper way, on the differential value or “DNA” of the firm. This requires an analysis of the firm through a hyper-specialized team in the legal sector and broad business vision.
At Gericó Associates, we specialize in the branding of law firms. To do this we apply our proven methodology consisting of four phases:
Phase 1: Analysis
We collect the necessary information from the company itself in order to be able to analyze, detect and distill the differentiating attributes of the firm. It is a judicious analysis, concise and methodical, generated from brainstorming by the consultants of our firm: graduates in Business, Law, Journalism, MBA, etc.
Phase 2: Strategy
We shape the appropriate strategy to work on the attributes and that will give us a competitive advantage in our market performance.
Phase 3: Alignment
We create synergies and identities between the brand and its members, channelling the different values that make up the company (employees) in a single value (the firm), which will later be launched in the market. It is very important for us to make the members of the firm understand that they are the “ambassadors” of the firm, that their actions and attitude help or interfere with the firm’s brand and they should therefore internalize the brand message in order to represent it properly.
Phase 4: Sustainable management through out time
At Gericó Associates we don’t only plan the strategy and build the brand, but also accompany our customer in the development of the previous three phases, achieving the implementation of what has been planned for the firm, and developing it every day. Our consultants are highly specialized in the creation and development of Legal Branding, applying a thorough methodology, developed with concrete actions that guarantee the creation of a unique identity, which will place the firm above their competitors.
“A habitual mistake that you notice in firms? To think that a name and a logo is a brand, when their identity is providing nothing to the distinction of its offer” – Marc Gericó.
SOME CLIENTS THAT HAVE GROWN WITH US