“The best way of predicting the future is inventing it”, Alan Kay – Professor of MIT (Massachusetts Institute Technology)- .
The market moves and flows according to two factors: goods or offered services and its customers. Knowing how to relate to both, how to influence and to approach a certain client about a good or service whilst advising them against others undoubtedly requires some kind of art, or even more of a science: Marketing.
After its most traditional conception, Marketing has been inevitably related to the persecution and the obtainment of the needs of the company or organization in order to ensure the widest market visibility and reach of the product or service.
In the way of services, such a conception needs nuances. The product and the service are different in four aspects: the intangibility, the simultaneity in production and usage, the timeliness and the high intervention of the human factor. How can we achieve what your law firm might need to provide to a mayor number of market participants? How can we apply the science of Marketing to such a niche sector, such as the one that our products are in?
WITH THE USE OF THE LEGAL MARKETING
The concept of Legal Marketing was born from Marketing techniques being used in the products sectors, and adapting these to the services. This caused a profound strategy change in the firms that had been using them, influencing the customer´s decisions that, freely, choose between one or another firm.
Marketing professionalises and transforms the strategies of law firms in legal services businesses that result in a capitalization of costs and maximization of resources. The client´s satisfaction is the main aim, not just in the efficiency and technical behaviour of the lawyer, but also in the personal relations, creating and narrowing ties between the client and advisor.
The firm´s strategy consists of diverse actions in order to create an ambitious plan: the profound study of the area and the potential clients that we are trying to influence, and the structuring of how the different actions that will be used to obtain our desired results.
In conclusion, our legal marketing advising implies:
SOME CLIENTS THAT HAVE GROWN WITH US