• Marc Gericó


    Founder & Managing Partner

    Marc Gericó has the Juridical MBA on Law Firms Managing and Administration from ISDE. Academically, he was trained in Administration and Business Management by the UB (Barcelona University) and EAE (Business Administration School) and he is also Technical Marketeer. Speaker on the ICAM (Madrid Bar Association), ICAB (Barcelona Bar Association), Malaga Advocacy Congress, University Carlos III, etc.; he has had several radio and TV interviews about the current situation of the law firms.

    Read more
    His strategic vision and leadership spurred him onto working for more than 5 years in business development and market positioning for an important multinational until his links, contacts and passion for the legal sector made him start, in 2008, a thorough investigation plan of law firms in Spain, the UK and USA that cristalised in 2011 in his own consultancy firm. Tutor at the Carlos III University in Madrid, he is a frequent speaker in forums such as the Bar Associations of Madrid, Barcelona and Málaga (ICAM) or the Abat Oliba CEU University of Barcelona, among others.

    Gericó is also a regular collaborator of the Consejo General de la Abogacía Española –CGAE- (institution that brings together all the Spanish Bar Associations) and contributes to Spanish media such as ecomomic newspaper Cinco Días or the influential El Confidencial and has been interviewed in several occasions on TV and radio to discuss the latest news on law firms. He is also a co-author of “Keys of the day to day in a law firm”, released by CGAE and together with Alfonso Everlet, was the creator and promoter of the first ever Legal Marketing & Communications awards in Spanish, a pioneering event that included top national and international firms. He has also been a speaker in the first Legal Marketing and Communications Congress ever to take place in Latin America.


  • Alfonso Everlet Comunicacion Legal Marketing Juridico Gerico Associates


    Partner & Dircom

    Alfonso Everlet is Partner and Director of Communications at Gericó Associates. Legal Communications Consultant, Everlet is chartered at the Madrid Bar Association and holds an Executive Program in Management and Corporate Communications from the prestigious Instituto de Empresa (IE) -3rd european Business School according to Financial Times and 2nd best non american Business School according to Bloomberg.

    Read more
    Member of Dircom (Association of Communication Executives), he speaks 3 languages (english, french and spanish), holds a Law degree from the Universidad Autónoma de Madrid and worked 5 years in El Mundo (second biggest newspaper in Spain), were he received various awards. With more than 12 years experience in communications, he has been part of complex crisis communications cases such as Banco Madrid. He is a tutor in the Carlos III University and has teached Legal Communications in the Madrid Bar Association. He has published in various relevant media in Spain and Latin America, organised the first Legal Marketing and Communications Awards in Spanish and was a speaker in the first Legal Marketing and Communications Congress ever to take place in Latin America.



  • Marc Gerico Comunicacion Legal Marketing Juridico Gerico Associates

    David Muro

    Business Development Manager

    Business Administration degree. Muro es our Head of Management Consulting area. For over 10 years he was Marketing and Communications Manager at Ceca Magán, one of the most renowned Law firms included in the prestigious Top 50 shortlist made by Expansión, the economic newspaper.

  • Marc Gerico Comunicacion Legal Marketing Juridico Gerico Associates

    Wilfredo Murillo

    Partner | Perú

    Law degree. Furthermore, he holds an MBA. He has been Head of Administration at the prestigious and well-known Peruvian Law firm Miranda & Amado (“an outstanding firm and one of the best in Lima”, in the view of Chambers & Partners).

  • Marc Gerico Comunicacion Legal Marketing Juridico Gerico Associates

    Alejandra Rojas

    Partner | Colombia

    Law degree and Marketing diploma. She has worked in Legal Marketing and Business Development areas for Posse Herra Ruiz (Partner at Cuatrecasas in Colombia). Formerly she worked at two Law firms and also at a Law Marketing consultancy firm.

  • Marc Gerico Comunicacion Legal Marketing Juridico Gerico Associates

    Isabel Aparicio

    Communications manager

    Law and Journalism degree at Madrid Complutense University. Executive Program in Corporate Communication and Management at IE Business School. Isabel worked at Banco Santander in the Global Communications division for Latin America and she also worked at companies of the standing of Weber Shandwick or Mediaset.