Gericó Associates has been the organizing firm of the first awards in Legal Marketing and Communication in Spain, the Legal Marketing & Communications Awards (LMCA). This is a milestone for the legal sector that has been well received among professionals and that has served to send a clear message to the market: firms must professionalize their marketing and communication.
The aim of these awards is to recognize the change that the legal sector has experienced in recent years in the field of Marketing and Communication, as well as the efforts made by firms to carry out more and more actions in these areas. The LMCA, to be held on a biennial basis and incorporating the Latin American market in future editions, will recognize excellence and innovation in Legal Marketing and Communication.
To do this, and convinced that the prestige of the jury is the hallmark of these awards, in this first edition we had an exceptional jury made up of professionals of Marketing and Communication from prestigious firms such as Garrigues, Deloitte, Latham & Watkins, Allen & Overy, Hogan Lovells, Norton Rose, Dentons or Roca Junyent, institutions such as the General Council of Spanish Lawyers (CGAE), the Bar Association of Madrid (ICAM) or the Bar Association of Barcelona (ICAB) well-known lawyers such as Javier Cremades (Cremades & Calvo-Sotelo), Alvaro Ecija (Ecix), Enrique Ceca (Ceca Magan) or Luis Cazorla (Cazorla Abogados), or legal journalists from media such as Expansion, Cinco Dias or The Economist, among other prestigious professionals. As a guarantee of independence, not only our consultancy, but as an organization, we did not intervene at any stage of deliberation nor carry out a pre-filter, and the jurors feedback was made before a notary.
The delivery of the LMCA, as these awards have been baptized, took place on the 25th of February at the Palacio de Santa Coloma de Madrid. As you can see in the video, the gala brought the best firms of Spanish law sector together and also featured the intervention of Sebastián Cebrián, CEO of the Association of Communication Directors (Dircom), Iñigo Navarro, Dean Faculty of law, ICADE and Carlos de la Pedraja, Vice Dean of IE law School, among others.
If you want to know more about the first gala of the Legal Marketing & Communications Awards do not miss the next video.