Large Firm

Large firms require very specific services. They usually have first-rate professionals heading their marketing, communication and business development departments, as well as highly-competitive teams, but even so, they cannot cover all fronts due to the firm’s size or the impossibility of finding specific profiles, aware of the particularities of the sector, that allow them to provide depth to some of their areas of responsibility.

This way, Gericó Associates becomes the perfect ally for large firms when they approach very specific milestones, such as the development of a new practice area, or to provide verticality, consistency and following-up to very specific strategies, such as employer branding, internal communications or international directories, an area that is led by a former Chambers and Partners’ deputy editor.

Gericó Associates is also regularly called upon for the continuous training of professionals at the largest firms. Commercial skills, business orientation or trends in the legal sector are some of the most popular training courses we offer. If you want to know all the training options available, click here.

Another field in which we support large firms within the legal sector is when it comes to addressing their international expansion. We advise our clients both in the landing strategy, including the search for allies, and in the communication of its expansion to achieve a clean entry into the new market and with a favorable climate to the interests of the firm. 

At Gericó Associates, we are confident that we can help large firms to achieve their expansion goals due to our expertise and numerous years of experience working in the European and Latin American markets. This versatility is one of our main assets when it comes to provide our client with the best recommendations, that are aligned with the environmental context in which the firm operates.  These experiences allowed us to adjust our solutions to the clients’ requests from an empathetic stand point.

Finally, our services are also required in order to advise on law firms’ mergers and integrations. Thus, we have approached these transactions from aspects such as branding or communication to the most strategic aspect, including research, filtering and selection of either markets, firms or departments for mergers and acquisitions. At Gericó Associates, we are fully aware of the possible conflicts of interests or friction caused by different business cultures and values. Therefore, our solutions are based on communication and strategic coordination to make smooth transitions of power and hierarchy.