We tell you about the latest news in Marketing and Communication in the Legal Sector.

Thought leadership involves firms that excel in a legal sector and share their knowledge through various means such as articles, conferences and events. These firms use Marketing and Communication techniques to be heard. In our case, we share trends in strategy, legal marketing, international directories, technology and reputation management, among other relevant topics.

Marketing Jurídico y Estrategia · Media

Three models for the international expansion of law firms in Latin America

Tres modelos de internacionalización de despachos de abogados en Latinoamérica The Spanish legal...

Three models for the international expansion of law firms in Latin America

Tres modelos de internacionalización de despachos de abogados en Latinoamérica The Spanish legal...

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How much is it costing your firm for its managing partner to also be its leading rainmaker?, analysis by Marc Gericó

This pattern is more common among law firms in Spain and Latin America than their results might...

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When clients ask for fee reductions, most firms negotiate on price. Littler redesigned the product

Littler asked a different question: which part of the work could be delivered differently Littler...

Artificial intelligence for lawyers: business models and legal leadership, Marc Gericó at the GLTH Breakfast

Why artificial intelligence for lawyers is, above all, a challenge of strategic maturity Artificial...

Miami Legal Management Forum 2026 confirms the strategic role of legal departments in risk management, crisis response and international arbitration

Miami Legal Management Forum 2026 confirms the strategic role of legal departments in risk...

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The competitive advantage Hamilton Locke built where no one was looking, by Marc Gericó

Hamilton Locke is an Australian law firm that, over seven years, grew from 12 people to nearly 500...

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What a General Counsel values in a law firm today cannot be measured by revenue Rrankings, Marc Gericó’s análisis

The traditional pyramid model, whereby junior lawyers generate volume under the supervision of...

New deadlines to apply for Legal 500 - Gericó Associates

3 August 2026: new Legal 500 EMEA submission deadline

The deadline for submissions to The Legal 500 Europe, Middle East & Africa (EMEA) research...

The most costly misdiagnosis a law firm can make, by Marc Gericó

Is the problem you are trying to solve one that has a technical solution, or does it require...

From occasional client to strategic client: 6 key drivers of client retention in the legal sector, by María Sol Rubio

“Client retention in the legal sector is not a programme or a campaign It is the outcome of an...

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