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Rainmakers Academy 1

Your firm's growth can't keep depending on the same two or three partners

The Rainmakers Room is the program through which law firms develop their second and third-tier professionals into business generators, without requiring senior partners to invest their own time to make it happen.

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Most firms grow to a point and then stall. Not for lack of talent. But because business remains concentrated in the same partners it always has, and no one has built the system for the next generation to develop that same capability.

Senior partners don’t have the time to train their teams in business development. And even if they did, that’s not their role.

The Rainmakers Room solves exactly that.

It’s a private, exclusive program designed for cohorts of ten professionals from the same firm. Its goal is not to teach sales techniques. It’s to install a business development culture in the next generation of partners  with a methodology proven at top-tier firms.

The result isn’t a lawyer who knows more about business development. It’s a firm with a growth structure that no longer depends on the same people it always has.

¿Who is the Rainmakers Room for?

For firms that want to institutionalize their business generation capability and stop depending on the individual effort of their most senior partners.

The decision is made by the management committee or the managing partner. The program is worked through by second and third-tier professionals.

Main challenges we address in the Rainmakers Room:

✅ Growth concentrated in one or two rainmaker partners
✅ Second and third-tier professionals who are technically strong but lack developed commercial capability
✅ No professionalized, replicable business development methodology
✅ A value proposition that fails to differentiate in mature markets
✅ Inconsistent commercial messaging between partners and practice areas
✅ Low visibility in key regional and international environments

▶️ In less than 2 minutes, Marc Gericó tells you why this room can change YOUR FIRM forever.

I want to transform my team into true rainmakers

Fill out this form and we will contact you within 24 hours.

What you will achieve

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A vision of a structured Business Development

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Implement the best practices of international firms

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Develop a winning approach for your firm

 

:cámara_de_cine: Adriana Portillo – Partner at Lexincorp

Participant in the Rainmakers Room

:cámara_de_cine: Engels Zelaya – Partner at Lexincorp

Participant in the Rainmakers Room

Gericó Academy Testimonials

:cámara_de_cine: Dr. José A. Moreno – Managing Partner at Altra Legal

Although this experience belongs to the most advanced room at Gericó Academy, it reflects the same commitment to transforming the legal sector’s mindset from within.

Both in Next Generation and in Rainmakers, the mission is the same: to take large, mid-size, and small firms to the next level by strengthening their business ambition from different angles.

Discover effective strategies for growth

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Program Directors

Marc Gericó

Marc Gericó

Founding and global managing partner
marc.gerico@gericoassociates.com

Marc Gericó is the founder of Gericó Associates and one of the most recognized consultants in legal marketing and business development, with a track record spanning Spain and Latin America. Throughout his career, he has advised leading firms including Baker McKenzie, DLA Piper and CMS, and has delivered consulting engagements in key markets such as Miami, Mexico City, Lima, Bogotá, Santo Domingo, Quito and Brussels.

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Rainmakers Academy 5

Mireya Berteau-Cossic

Partner
mireya.berteau@gericoassociates.com 

With over 25 years of experience in top tier law firms, Mireya has worked at firms such as Kirkland & Ellis, Freshfields, Herbert Smith, PricewaterhouseCoopers, Hogan Lovells, McDermont Will & Emery and Shearman & Sterling LLP; among others. She has extensive experience in corporate finance, administration and management, international strategy, business development and revenue generation in the United States, Europe (Germany, France, UK, Belgium, Italy), the Middle East, Africa (Maghreb, Sub-Saharan region and South Africa) and Asia (especially China, Korea and Japan).

 
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Rainmakers Academy 6

Diana Jennen

Partner
diana.jennen@gericoassociates.com 

Diana Jennen is a journalist, lawyer and polyglot. Member of the New York State Bar Association and the Legal Marketing Association (LMA), Jennen has been head of media at Cuatrecasas and has worked as a journalist for the Spanish television news channel Atresmedia and the European television channel Euronews. With a double degree in Journalism and Communications from Carlos III de Madrid University and a degree in Law from UNED University, Diana Jennen has a polyglot and international profile, with professional and academic experience in countries such as Germany, France and the Netherlands and a command of five languages: Spanish, English, German, French and Dutch.

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Rainmakers Academy 7

Irene Casanueva

Communications Manager
irene.casanueva@gericoassociates.com

Irene Casanueva has spent most of her professional career as a journalist specialising in legal and court reporting in newspapers and news agencies. She is also familiar with the institutional side after working in the communications offices of public entities. She has a double degree in Law and Journalism from the Universidad Rey Juan Carlos and a Master’s Degree in Criminal Justice from the Universidad Carlos III de Madrid.

Rainmakers Academy 1

“Rainmakers” Room

Focused on medium and large firms (from 1,000,000 to 300,000,000 euros/dollars turnover).

Módulos Pregrabados y en Vivo:

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Mentalidad empresarial y estrategia
Piensa en grande

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Marketing jurídico y captación:
Atrae y fideliza

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Comunicación y posicionamiento:
Construye tu imagen y visibilidad

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Gestión financiera y rentabilidad:
Finanzas

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Optimización de procesos:
Haz más con menos

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Talento y cultura:
Equipos felices y motivados

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Experiencia de cliente:
Fideliza y sorprende

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Expansión y alianzas:
Crece y conecta

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Marca personal y visibilidad:
Destaca y gana visibilidad

Included resources:

✅ Private, exclusive room for a single firm.
✅ Building a strong personal brand.
✅ Excellence in business skills, mindset, habits, and professional development.
✅ Tools for an assessment toward a rainmaker (business generator) mindset.
✅ Access to the BD Excellence Program: Business Development Training Program for Partners and Associates.
  1. Introduction: The evolution of the legal sector and the importance of Business Development
  2. Definition and characteristics of the “Rainmaker Lawyer”
  3. Development of a Personal Business Development Plan
  4. Implementation of the Business Development Plan
  5. Service offering
  6. Pricing strategies and budgeting
  7. Personal branding development
  8. Events and networking activities
  9. Negotiation skills and business closing
  10. Key soft skills
  11. Follow-up, measurement of results, and financial impact (ROI)
  12. Key Client Management and Key Account Management (KAM)
  13. Client Feedback and Loyalty Strategies
  14. Succession planning and talent management
  15. Success stories and best practices: CMS, Hogan Lovells, Freshfields, Herbert Smith, and the merger between Shearman Sterling and Allen & Overy
  16. Conclusions and next steps
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Rainmakers Guarantee

In the Rainmakers room, we don’t just teach. We share strategies tested and honed in the world’s most prestigious law firms, from Spain and the UK to the US and other international markets. This is not theory: it is the real experience of those who have been on the front line of legal business development. We want you to experience this transformation for yourself, without any risk. That’s why, if after 15 days at Rainmakers you don’t think this programme is for you, we’ll refund every penny. No excuses, no hassle.

Because we believe in what we do and we know we can make a difference to your firm. Our reputation is at stake and we want you to feel 100% behind us. If we don’t meet your expectations, we don’t deserve your investment. It’s as simple as that.

  1. You have 15 days to try it out: From the moment you sign up, your guarantee begins.
  2. No need for excuses: Just write to us at facturacion@gericoassociates.com to request your refund.
  3. Quick and easy: Within a maximum of 14 days, you will get your money back, in the same payment method you used.

This is our commitment: a programme created to transform the way partners and associates approach business development in their firms. If you’re not convinced after trying it, we’ll process your return. But if you decide to stay, you will be accessing the best practices and strategies of the most successful international firms, adapted to the reality of your market.

Frequently asked questions about Legal Rainmakers

Gericó Academy is the training area of Gericó Associates, specialising in training lawyers and law firms with innovative programmes designed to boost their professional development and business success in a competitive environment. It currently has two rooms: the Rainmakers room and the Next Generation Lawyers room, each focused on different aspects of legal and strategic development.

The Rainmakers Virtual Room is an exclusive programme focused on training medium and large firms (from 1,000,000 to 300,000,000 euros/dollars turnover) in advanced business development strategies, customer acquisition and strategic positioning. It is designed for a maximum of 10 partners or associates per firm, with the objective of creating a strong business development culture.

You will develop key skills such as negotiation, managing key clients, creating business development plans and developing your personal brand. This will enable you to increase your client portfolio, strengthen your market presence and boost your firm’s bottom line.

The programme lasts 6 months and takes place in a private virtual room exclusively for each firm, with practical sessions designed to implement customised strategies. This approach ensures tangible results for participants.

The programme is led by Marc Gericó and Mireya Berteau-Cossic, partners at Gericó Associates and directors of the programme. They have extensive experience having worked with firms such as Baker McKenzie, CMS, DLA Piper, Kirkland & Ellis, Freshfields, Herbert Smith, PwC, Hogan Lovells, McDermont Will & Emery and Shearman & Sterling LLP, among others.

Yes, some firms have hired up to four virtual rooms. However, this will depend on the availability of the programme directors. We recommend that you consult us to coordinate according to your needs.

During the 6 months of the programme, you will have access to weekly mentoring with our programme directors.

You can contact us via email info@gericoassociates.com and WhatsApp directly from our directors. Our team will be happy to advise you on the registration process and answer any questions you may have: https://api.whatsapp.com/send?phone=34659215258&text=%F0%9F%91%8B%20%C2%A1Hola!%20St[…]ir%20m%C3%A1s%20details.%0A%0A%C2%A1Thank you!%20%F0%9F%98%8A

LEADING FIRM

Our firm
in the media

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TRANSFORM YOUR LAW FIRM

This is what they say about us

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‘At Altra Legal we are extremely satisfied with the diverse services provided by Gericó, a consultancy firm of competent professionals who give us efficient attention and advice of an exceptionally high standard. Gericó’s consultants are very knowledgeable in the legal field and it shows’.

– Dr. José Moreno
Founder and Managing Partner of Altra Legal

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‘We worked on an ambitious plan as a result of a comprehensive analysis of the legal sector and the local market carried out by Gericó Associates, which we executed with innovative business development strategies and constant and close support from the local and international team’.

– Juan Carlos Escudero 
 Managing Partner of CMS Grau (Perú)

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‘What I would highlight about the Gericó team is its global vision, the deep understanding of the regional market demonstrated by its local partners, and the excellence that defines their day-to-day support of our organisation’.

– Felipe Quintero Serrano 
Partner of Martínez Quintero Mendoza González Laguado & De La Rosa

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‘Gericó Associates has a deep knowledge of the Latin American legal sector. The trainings conducted by Marc Gericó in Lima have been of great help, at a key moment for our firm’.

– Sergio Barboza 
 Co-managing partner of DLA Piper Perú

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‘Gericó Associates has proven to be an invaluable partner in our strategic approach, providing us with high quality service and in-depth knowledge of the legal sector. Their highly skilled team and entrepreneurial approach makes a difference in the legal sector.

– Marlen Estévez 
 Partner of RocaJunyent

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‘In the recent past we have sought the assistance of Gericó Associates in connection with our efforts to expand our Firm’s practice in Latin America, and have found their advice to be sound and pragmatic. Their extensive knowledge of the region’s business environment and legal marketplace is truly remarkable.’

– Alejandro Peña-Prieto 
 Managing Partner of Squire Patton Boggs

If you have any questions, contact us

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