Legal Communication and Reputation Management

Specialists in Legal Communication and Reputation Management in law firms

There are only two ways to compete in the market: either we compete on price (and there will always be someone cheaper than us) or we are different. Thus, Legal Communication – which is nothing more than corporate communication emanating from firms in the legal sector – aims to establish itself as a competitive advantage through differentiation and reputation management. In this sense, reputation “is what they say about me when I am not there”. In other words, it is not what I communicate, but the end result of what my stakeholders understand and the climate that surrounds me when it comes to doing business. A good reputation helps to gain and maintain the trust of stakeholders and therefore becomes the management tool to strengthen trust.

At Gericó Associates, we are experts in legal communications and reputation management in law firms. Our team understands the importance of transmitting clear, precise and persuasive messages to strengthen the image and prestige of your firm. With our extensive experience in the legal sector, we know how to highlight your firm’s achievements, expertise and excellence, building trust and credibility among your clients and the legal community. Rely on us to enhance your communication and effectively manage your firm’s reputation.

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    How can we help you with your Legal Communication?

    At Gericó Associates we are specialists in providing comprehensive legal communication solutions. Our team of specialists is ready to offer you advice and support in all facets of your communication strategy. Whether you need to write legal copy that conveys information clearly, create powerful messages for your audience or manage your reputation in the legal field, we are here to help. With our experience and expertise, we can ensure that your message will be conveyed clearly and consistently, strengthening the image of your law firm. Trust us to optimise your legal communication and achieve your professional goals.

    We study each project exhaustively in order to offer a solution that fits perfectly with what the firm wishes to convey. We adapt to the objectives and scenarios of each firm, creating corporate communication strategies, social networks and media presence, among other specialities.

    Our Legal Communication services

    Now, let’s take the concept to business: why is it essential for a law firm? For the simple reason that a law firm sells, fundamentally, trust. In a study carried out by a prestigious business school on the factors that influence in-house lawyers in making a decision about their legal services provider, the third most valued variable is the reputation of the lawyer and the seventh, the reputation of the firm. So, if this is so important to the firm, how can you influence this business variable to turn it into a competitive advantage?

    These are our Legal Communication and Reputation Management services that answer the question:

    • Audit
    • Strategic planning
    • Media strategy and management (general, economic, sectorial, etc.)
    • External communication
    • Crisis communication
    • Internal communication
    • Thought leadership and brand positioning
    • PR and ePR
    • Reputation and eReputation (Profile raising & Issues Management | Individual & Firms)
    • External communication (press releases, annual report, dossier, content generation -branded content-, newsletters, websites, infographics, graphic design, video, webinars, blogs, social networks, etc.)
    • International directories (Chambers and Partners, Legal 500, IFLR1000, LatinLawyer, among others).
    • White papers
    • Communication for international networks
    • Training & workshops

    Discover effective strategies for your law firm's communication

    Contact our Legal Communication and Reputation specialists

    From the team of specialists at Gericó Associates, we can support you in everything related to the management of Legal Communication and the preservation of your reputation. Our objective is to ensure that your company maintains a solid and positive image. We have experience in strategic legal advice, crisis communication management and development of communication strategies to safeguard your reputation in the marketplace.

    Legal Communication and Reputation Management 1

    Diana Jennen
    Partner | Communications and Business Development director
    t.: +34 911 085 676

    María Sol Rubio

    María Sol Rubio

    Legal Communication and Reputation Management 2

    Irene Casanueva
    Communications Manager

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