“We can observe how each law firm tailors its social media strategy to its specific objectives.”

Diana Jennen, Partner and Director of Communication and Business Development at Gericó Associates, participates in an article in El Confidencial on the importance of using social media in law firms.

“LinkedIn is a powerful tool for connecting with other professionals in the legal sector, potential clients, and strategic partners. Establishing and maintaining these relationships is crucial for business development. We can observe how each law firm tailors its social media strategy to its specific objectives; for example, Cuatrecasas uses Instagram to communicate and position itself in areas such as young talent and support for startups,” our partner explains. She adds that “engaging with followers and other users is key to building these relationships, which ultimately are the first step in turning a contact into a potential client.”

Professionalism, Personal Branding, and Strategy

Diana points out that “it is necessary to ensure that the individual profiles of lawyers and the firm’s page are complete and up to date. This includes using high-quality photos, detailed descriptions of services and experience, and links to relevant publications and resources.”

 You can read the full article in El Confidencial by clicking here.