International network Mirovia incorporates Commwiser and TriOn & Co, consulting firms from India and Singapore

Global legal PR, communications, marketing and business development agency alliance Mirovia has added two new members to its network in New Delhi and Singapore – the first Asian-based practices to join the group.

The agencies are Commwiser, which is based in New Delhi, and TriOn & Co, which is based in Singapore. Commwiser focuses on professional services and law firm marketing, including strategic and reputation counsel, media relations, litigation PR, digital and social media integration and stakeholder mapping and engagement. It was founded in 2017 by Aman Abbas, a former director of client and marketing development at Indian law firm Shardul Amarchand Mangaldas.

Abbas said the move will allow him to support his clients’ growth requirements in different parts of the world while benefiting from Mirovia’s litigation PR and class action specialisms, calling it a “milestone” for his agency.

TriOn & Co, meanwhile, was founded in Singapore in March by former Redhill team Charu Srivastava, Joel Lah and Marion Ang. It offers strategic communications advice for lawyers and other professional services businesses in both domestic and international markets, with a particular focus on reputation management, ESG communications and end-to-end crisis management.

TriOn & Co also assists law firms with their communications needs on business restructurings, leadership changes, diversity, equity and inclusion audits and strategies.

Mirovia is made up of leading communications, PR and marketing consulting firms in the legal sector – Byfield Consultancy (UK), Eliott & Markus (France), Eye Communications (Germany), Valletta Relazioni Pubbliche (Italy), Gericó Associates (Spain and Latin America) and Stark Narrative (The Netherlands). Commwiser and TriOn are the first Asian members to join the network.

Recognised as leaders in communications, marketing and legal business development in their respective jurisdictions, Mirovia’s member firms collaborate on cross-border projects, bringing together their local knowledge and expertise for the benefit of international legal clients and helping firms around the world to position themselves in Europe and Asia.

Mirovia will continue to grow to provide an increasingly comprehensive service on an international level

In addition, Mirovia provides public relations and reputational support in crisis and litigation situations to clients around the world. For law firms, this includes special situations such as office closures or relocations, crises arising from partner conduct, malpractice suits and regulatory investigations. In litigation PR, Mirovia members work closely with dispute resolution lawyers to help manage the reputation of the firms and individuals they represent in cross-border litigation.

Last year, in direct response to the expected growth of class actions across Europe, Mirovia launched a dedicated class action office to provide reputation management PR services to companies initiating or defending class actions on an international scale.

Aman Abbas, Co-founder and CEO at Commwiser, said: “The Mirovia network truly matches the nature of the legal market – global, collaborative and quality-driven. As part of this global network of legal marketing firms, members are well placed to add value to clients who have similar aspirations. We are excited to be a part of this excellent group of professionals as this gives us the capability to support our clients’ growth requirements in different parts of the world. Commwiser will also benefit from Mirovia’s unmatched specialised capabilities in litigation PR and handling Class Action suits in India. This is another milestone in Commwiser’s speciality in the legal sector in India, which has been recognised time and again by the industry”.

Charu Srivastava, Chief Strategy Officer and Co-founder of TriOn, said: “Joel, Marion and I are honoured to join Mirovia and its global network of specialists. Singapore is an important legal hub in the region and internationally. There is clear direction and support from the Government to strengthen the country to become the choice litigation and arbitration destination that is backed by a strong legal ecosystem. Communications, especially reputation management, are a crucial piece of this ecosystem and TriOn is proud to offer these services. We bring a deep understanding of the local and regional markets across Southeast Asia, and have extensive experience working with legal firms, Government agencies and other legal players. We are confident that we will add great value to Mirovia clients from around the world”.

Marc Gericó, Managing Partner at the marketing, communications and business development consultancy for the legal sector in Spain and Latin America, Gericó Associates, adds that Mirovia will continue to grow to provide an increasingly comprehensive international service to the legal sector: “Having new members in India and Singapore represents an important milestone in our goal to expand globally. Singapore has become one of the world’s largest arbitration centres as well as the leading business hub in Southeast Asia, while India is set to become the world’s third largest economy within a decade and is beginning to open its vast legal market to foreign companies. With Commwiser and TriOn’s in-depth knowledge of their respective markets, Mirovia will be able to enhance its ability to provide the best communications advice to its clients on an international scale”.

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