Mirovia international network meets in Amsterdam

Marc Gericó: “The legal market needs this specialized advice in the fields of Marketing, Communication and Business Development, and Mirovia offers a 360º vision of areas from business strategy to crisis communication and positioning in international rankings”

Mirovia‘s team has met in Amsterdam to celebrate the annual conference of this network of Marketing, Communication and Legal Business Development consultancies, as well as to welcome its new member, Stark Narrative.

The Mirovia alliance represents more than 80 communications and marketing professionals across six PR, Marketing and Business Development consultancies, offering over forty services to legal sector clients. It was founded in February 2020 by leading European consultancies Byfield Consultancy (Byfield) in the UK, Eliott & Markus (E&M) in France, Eye Communications in Germany and Valletta Relazioni Pubbliche in Italy and Gericó Associates in Spain and Latin America.

Elizabeth James Tingen, Partner and Executive Director at STARK, commented: “We are delighted to be a member of the Miro via alliance and proud to represent the Benelux market therein. Due to a number of recent, key legislative developments, a market such as the Netherlands has become an  integral European jurisdiction for global law firms. By joining forces with Mirovia, we are pooling our knowledge and resources in order to share best practices and thereby service clients in a truly comprehensive way.”

Marc Gericó, managing partner of the consultancy firm representing the Spanish and Latin American market in the network, Gericó Associates, explains that the incorporation of Stark Narrative is a further step in the global strategy of the alliance: “The Benelux is a very important market in Europe and we will continue to expand our network with strategic allies in key jurisdictions, to offer our clients a comprehensive service at an international level. The legal market needs this specialised advice in the fields of Marketing, Communication and Business Development, and Mirovia’s team offers a 360º vision of areas from business strategy to crisis communication and positioning in international rankings”.

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