New challenges for law firms: The importance of rankings, personal branding and business development in 2024

The business and legal environment is constantly evolving. Therefore, law firms seeking to consolidate their positioning and growth in the market during 2024 need to focus their marketing strategy on three fundamental pillars: effective management of International Directories (rankings), building a strong personal brand for each team member, and ongoing business development.

Our upcoming webinar is designed to share the latest trends in Legal Directories, Personal Branding, and Business Development with professionals from across the region, promoting the exchange of ideas and experiences.

Agenda

International Directories
(Presentation in English)

We will analyze the importance of legal rankings as crucial tools for the visibility and credibility of firms, best practices for managing them, and how to maximize their impact to attract new clients.

Personal Branding
(Presentation in English and Portuguese)

Practical tips will be shared for building and maintaining a strong professional image in a competitive market, highlighting the importance of authenticity and consistency. Additionally, we will discuss how the personal branding of partners and lawyers can influence the perception and success of the firm as a whole.

Business Development
(Presentation in Portuguese)

We will discuss how firms can apply innovative strategies to identify and capitalize on new market opportunities, as well as integrate new technologies to optimize their processes and enhance their clients’ experience.

Speakers

Alessandra Machado (Presentation in Portuguese)
Our partner for the Brazilian and Portuguese markets. She has over 17 years of experience, having worked at leading Brazilian firms such as Veirano and Campos Mello. With a solid background in Social Communication from ESPM and a master’s degree in International Business Management from UPO in Seville, she excels in developing data-driven marketing plans that enhance business development, client prospecting, and cross-selling opportunities. Recognized for her pioneering research and thought leadership, Alessandra’s multilingual proficiency (Portuguese, Spanish, and English) highlights her international perspective.

María Sol Rubio (Presentation in English)
Partner at Gericó Associates. Lawyer graduated from the University of Buenos Aires (UBA), with diplomas in Digital Marketing from the Digital Marketing Institute (Ireland) and in Strategic Communication and Sustainability from Universidad del Desarrollo (Chile). She has worked as a lawyer in both the public and private sectors in Argentina, and later specialized in marketing and communication in London, where she spent 3 years at Chambers and Partners, making executive decisions on law firm rankings. Before rejoining the firm, she led Marketing and Communication at Garrigues for their offices in Latin America.

Wednesday, June 19, 2024