Op-ed by Marc Gericó, Global Partner at Gericó Associates, published on Líder Legal, offering insights on the legal market and strategy.
The term rainmaker is commonly used in business to describe someone who consistently generates substantial revenue by attracting clients or unlocking new business opportunities. In the legal sector—especially in Anglo-American jurisdictions—this figure has long played a strategic role. However, in […]
What is a Rainmaker? We are living in the most competitive time in history in the legal sector. In this context, the term Rainmaker is more fashionable than ever. But it is not an empty label, but a profile with […]
Legal Today interviews Marc Gericó, founder and managing partner of Gericó Associates, on the occasion of the Legal Marcom Awards. We share the interview: He is considered one of the most recognized specialists in the field of marketing consulting, strategy, […]