We tell you about the latest news in Marketing and Communication in the Legal Sector.

Thought leadership involves firms that excel in a legal sector and share their knowledge through various means such as articles, conferences and events. These firms use Marketing and Communication techniques to be heard. In our case, we share trends in strategy, legal marketing, international directories, technology and reputation management, among other relevant topics.

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4 tensions I identified at Harvard regarding the future of law firms, by Marc Gericó

Reflections following my participation in Harvard Law School’s Leadership in Law Firms programme...

27 May, 2026


"¿Será 2022 el año de inflexión para el sector legal?" a debate en el XII Foro Legal Latinoamericano - Gericó Associates - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Abogados España - Abogados Latinoamerica - LATAM
Working breakfast with General Counsel and Heads of Marketing and Business Development of the business advocacy sector.

During the breakfast, the latest news about the Gala Nacional del Derecho – Legal Marcom Awards,...

31 October, 2024

Insights 4
The evolution of class actions in Spain and the role of litigation PR in litigation strategies, by Diana Jennen

‘Communication and reputation management around a case can influence public perception and, in...

28 October, 2024

Insights 5
Analysis of the M&A market in Latin America according to the latest data from TTR

The M&A market in Latin America has shown mixed trends, with overall activity declining, but with...

10 October, 2024

Insights 6
A day in the life of… Interview with Emilio Puig, Head of Legal Iberia & Croatia at Uber

Today we take a closer look at Emilio Puig, Head of Legal, Iberia & Croatia at Uber In our...

25 September, 2024

Insights 4
9 Steps to turn your law firm’s website into a sales tool, by Lorena Guardia

‘It is essential to identify the key elements to optimise the website and ensure tangible results...

13 September, 2024

Insights 6
“A Day in the Life… An Interview with Ana de Quintana, General Counsel at Mercedes-Benz Iberia”

In our "A Day in the Life of" section, we turn the spotlight on Ana de Quintana, General Counsel at...

28 August, 2024

Gericó Associates - Blog - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Jandira Salgado - Abogados
Business Development in Dubai and the Middle East: Legal Market Opportunities for Law Firms

"This evolution demonstrates the legal sector's rapid adoption of transformative...

26 July, 2024

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Legal Marketing in Dubai and the Middle East: Trends, Challenges and Opportunities for Law Firms

"In a highly competitive market, law firms must identify ways to differentiate themselves from...

24 July, 2024

Gericó Associates - Blog - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Jandira Salgado - Abogados
Strategic Insights for Law Firms in the UAE and Saudi Arabia: Navigating Legal Landscapes

Discover strategic insights for law firms navigating the evolving legal landscapes of the UAE and...

23 July, 2024

Insights 5
Spain’s Strategic Role in Connecting International Legal Firms in Europe, Latin America and Asia

"Spain's strategic location, its ties with Latin America and its membership of the European Union...

22 July, 2024

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Collaborating Firms and Institutions
  • logo Akerman Akerman
  • logo Alessandri Alessandri
  • logo Arias Arias
  • logo Baker McKenzie Baker McKenzie
  • logo Banco Santander Banco Santander
  • logo Cazorla Abogados Cazorla Abogados
  • logo Ceca Magan Ceca Magán
  • logo Chambers Partners Chambers & Partners
  • logo Clifford Chance Clifford Chance
  • logo CMS CMS
  • logo CorralRosales CorralRosales
  • logo Cremades y Calvo-Sotelo Cremades & Calvo-Sotelo
  • logo DLA Piper DLA Piper
  • logo ECIX Group ECIX Group
  • logo Elzaburu Elzaburu
  • logo Estudio Muñiz Estudio Muñiz
  • logo EY Ernst Young EY España
  • logo Fieldfisher Fieldfisher
  • logo Garrigues Garrigues
  • logo Gomez Acebo y Pombo Gómez Acebo & Pombo
  • logo Hogan Lovells Hogan Lovells
  • logo Holland Knight Holland & Knight
  • logo ICA Málaga Ilustre Colegio de Abogados de Málaga ICA Málaga
  • logo ICAB Ilustre Colegio Abogados Barcelona ICAB
  • logo ICAM Ilustre Colegio Abogados Madrid ICAM
  • logo IFLR 1000 IFLR 1000
  • logo LexMundi Leaders League
  • logo LexMundi LexMundi
  • logo Ontier Ontier
  • logo Pinsent Masons Pinsent Masons
  • logo PPU PPU
  • logo PwC Price Waterhouse Cooper PwC
  • logo RJ Roca Junyent RocaJunyent
  • logo Simmons Simmons Simmons & Simmons
  • logo The Legal 500 The Legal 500
  • logo World Jurist Association World Jurist Association
  • logo Yingke Adarve Law Firm Yingke Adarve Law Firm