The most-read in 2021 about Marketing, Communication and Business Development for lawyers

We present you the most-read content in 2021 about Legal Marketing, Legal Communication and Business Development on our website

365 days in a year is a long time. During 2021 we have published about 150 articles, in English and Spanish, and from all of them we have recapitulated the most read content in 2021 on our website.

Most-read content in 2021 about Marketing, Communication and Business Development on our blog

1. Will 2022 be the year of inflection for the legal sector?
2. Transformation, trascendence and trends in the legal industry to be discussed at X Latin American Legal Forum
3. Gericó Associates participates, once again, in the organization of the international event World Law Congress

Most-read tips from our website

1. 10 tips to improve your law firm´s SEO in 2021
2. 4 key steps to design and implement the best Communication Plan for my firm
3. 3 key steps to differentiate and position my firm in the marketplace

Most-read interviews in 2021 on our web site

1. We interviewed Mónica Tantaleán, editor of Chambers and Partners (Latin America)
2. José Antonio Ambrosi, partner of Baker McKenzie México: “Law firms will be differentiated into two currents: those focused on commodities, and those that are going to go towards hyperspecialization”
3. A day in the life of… Interview with Ignacio Abella (Editor at Latin Lawyer – LACCA)

Most-read content in 2021 about Marketing, Communihttps://www.gericoassociates.com/en/interview-jose-antonio-ambrosi-baker-mckenzie/cation and Business Development in the media.

1. Diana Jennen, in Economist & Jurist: “The first step is always to make a thorough analysis of the business and its environment”
2. Marc Gericó, in LexGoApp: “Law firms have shown great capacity for resilience and adaptation to change due to COVID-19”
3. Gericó Associates hires Diana Jennen, from Cuatrecasas, as Communications director for Spain and Latin America

Most viewed videos in 2021

1. How to make a good and necessary Communication Plan?
2. Positioning in the media
3. Differentiation and positioning in law firms

We are looking forward to the year 2022, which will bring us news that we will tell you about through our website and our social networks. We are waiting for you!