Gericó Associates brings together numerous local and American firms to discuss the current and future challenges of the legal industry
Gericó Associates has held a new Latin American Regional Forum in Santo Domingo, Dominican Republic. The international consultancy firm brought together numerous local and American firms to discuss the current and future challenges of the legal industry.
Marc Gericó, founder and Managing Partner at Gericó Associates, and Diana Jennen, Partner at Gericó Associates, moderated the lunch conversation in which partners and heads of business development, marketing and communication of law firms analysed the challenges facing the sector, the strategic keys of the most sophisticated firms and the trends at the international movement level.
You can now watch the video of the Latin American Forum:
MAIN CHALLENGES FOR LAW FIRMS
At the Latin American Regional Forum, attendees discussed the main challenges faced by law firms nowadays. These include the war for talent, client pressure for fees, risks of inflation and global recession in the world economy, cybersecurity, diversity and inclusion, and international geopolitical instability.
For this reason, positioning and reputation strategies, the design of career plans for professionals from the moment they join the firm and the establishment of stable and optimised pricing policies, among other aspects, are fundamental.
In this regard, the definition of a communication, marketing and business development strategy aligned with the firm’s roadmap is key, while also taking care of internal communication and the standardisation of processes.
Photo gallery of the Latin American Regional Forum:
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Gerico Associates is the first legal marketing, communications and business development consultancy for law firms in Europe and Latin America. If you need advice for your law firm, please contact us.
