Insights

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The compensation system Wachtell never explains, by Marc Gericó

At Wachtell Lipton, compensation operates under a pure lockstep system, seniority, not production Marty Lipton built one of the most profitable legal models in the world and accepted earning less than the market would have paid him. It was a […]

27 May, 2026

Innovative Business Development · Insights · Legal Communication and Reputation Management

4 tensions I identified at Harvard regarding the future of law firms, by Marc Gericó

Reflections following my participation in Harvard Law School’s Leadership in Law Firms programme Several days immersed in Harvard Law School’s Leadership in Law Firms programme, reflecting internally on the future of law firms. These are the tensions that have resonated […]

27 May, 2026

22-medios-web-gerico-marketing-juridico-comunicacion-legal-abogados

Innovative Business Development · Insights · Legal Communication and Reputation Management

How to build a three-minute pitch that converts: a guide for lawyers

It is a strategic communication tool that any lawyer with business development responsibilities can and should master There is one situation that any lawyer with business development experience knows well: you are at an event speaking with a prospective client, […]

6 May, 2026

17-medios-web-gerico-marketing-juridico-comunicacion-legal-abogados

Insights · International Directories · Legal Communication and Reputation Management

Chambers Europe 2027 in Spain: what is changing, what remains established, and how to prepare your submission

On 31 March, Camilla Russo, EMEA Research Manager at Chambers and Partners, hosted the official briefing webinar for the 2027 cycle in Spain. At Gericó Associates, we closely follow each edition of this event because what Chambers communicates during these […]

28 April, 2026

Innovative Business Development · Insights · International Directories · Legal Communication and Reputation Management

7 mistakes lawyers make when networking (and how to avoid them)

For many lawyers, networking is one of the most uncomfortable aspects of professional practice For many lawyers, networking is one of the most uncomfortable aspects of professional practice. Trained to analyse, argue, and solve technical problems, legal professionals often arrive […]

20 April, 2026

El cambio de paradigma en la comunicación de las firmas legales - Gericó Associates - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Juan Martín Fierro

Innovative Business Development · Media

How general counsel decide which firms become strategic and which become expendable, analysis by Marc Gericó

If your principal client today had to rate you from 0 to 5… what score would they give you? A few days ago, on The Legal Podcast, we interviewed, from Miami, the General Counsel of a multinational operating in more […]

15 April, 2026

Estrategias de las firmas legales para mejorar su rentabilidad - Marc Gericó - Gericó Associates - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio para firmas de abogados

Innovative Business Development · Media

The new war for scale in the legal sector: who will play in the top tier by 2030, analysis by Marc Gericó in El Confidencial

How many of these mergers will create real value, and how many will simply make firms bigger? In the past eighteen months, the international legal market has entered a phase of accelerated consolidation without recent precedent. Winston & Strawn and […]

15 April, 2026

Insights · International Directories

Legal 500 EMEA 2026: what are the key developments in this ranking?, analysis by María Sol Rubio

The guide was compiled after analysing more than 17,000 submissions, contacting approximately 263,000 clients, and conducting thousands of interviews across 80 countries. The 2026 edition of the Legal 500 rankings for Europe, the Middle East and Africa (EMEA), published on […]

7 April, 2026

Innovation and Legaltech · Media

Internationalisation of law firms: analysis of models, risks and strategic decision-making, by Marc Gericó

Article published in the Innovation & Trends in the Legal Sector 2026 Report, prepared by Fundación Aranzadi LA LEY The Fundación Aranzadi LA LEY has published the Innovation & Trends in the Legal Sector 2026 Report, a key reference work […]

6 April, 2026

International Directories · Media

Chambers Europe 2026: Garrigues and Uría crowned in a nail-biting photo finish, analysis by María Sol Rubio in Cinco Días

Chambers Europe 2026 update: The ‘gold standard’ of legal industry rankings This Thursday, 19 March, the results of the Chambers Europe 2026 guide were published. In total, it covers 43 European jurisdictions and, in this edition, includes more than 7,007 […]

6 April, 2026

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Firmas e Instituciones colaboradoras
Firmas e Instituciones colaboradoras
- Akerman
- Alessandri
- Arias
- Baker McKenzie
- Banco Santander
- Cazorla Abogados
- Ceca Magán
- Chambers & Partners
- Clifford Chance
- CMS
- CorralRosales
- Cremades & Calvo-Sotelo
- DLA Piper
- ECIX Group
- Elzaburu
- Estudio Muñiz
- EY España
- Fieldfisher
- Garrigues
- Gómez Acebo & Pombo
- Hogan Lovells
- Holland & Knight
- ICA Málaga
- ICAB
- ICAM
- IFLR 1000
- Leaders League
- LexMundi
- Ontier
- Pinsent Masons
- PPU
- PwC
- RocaJunyent
- Simmons & Simmons
- The Legal 500
- World Jurist Association
- Yingke Adarve Law Firm

Insights

The compensation system Wachtell never explains, by Marc Gericó

4 tensions I identified at Harvard regarding the future of law firms, by Marc Gericó

How to build a three-minute pitch that converts: a guide for lawyers

Chambers Europe 2027 in Spain: what is changing, what remains established, and how to prepare your submission

7 mistakes lawyers make when networking (and how to avoid them)

How general counsel decide which firms become strategic and which become expendable, analysis by Marc Gericó

The new war for scale in the legal sector: who will play in the top tier by 2030, analysis by Marc Gericó in El Confidencial

Legal 500 EMEA 2026: what are the key developments in this ranking?, analysis by María Sol Rubio

Internationalisation of law firms: analysis of models, risks and strategic decision-making, by Marc Gericó

Chambers Europe 2026: Garrigues and Uría crowned in a nail-biting photo finish, analysis by María Sol Rubio in Cinco Días

Firmas e Instituciones colaboradoras

Sala Next Generation

Sala V.I.P.

Sala Rainmaker

Sala Legal Community