Insights Archives - Page 5 of 18

Insights

From SEO to AEO: artificial intelligence is transforming legal marketing

For years, SEO has been the digital battleground for law firms. Appearing on the first page of Google meant being visible to potential clients and conveying authority in the market. However, the landscape is changing rapidly. AI is no longer […]

6 November, 2025

New deadlines to apply for Legal 500 - Gericó Associates

Insights

Chambers and Partners Latin America 2027: calendar now available

The prestigious legal directory Chambers and Partners has announced the deadlines for submitting submissions across various practice areas for Latin American countries. Take note of the following dates! 17 November 2025 5 January 2026 26 January 2026 23 February 2026 […]

6 November, 2025

Innovation and Legaltech · Innovative Business Development · Legal Communication and Reputation Management · Legal Marketing and Strategy · Media

From Business Ethics to Artificial Intelligence: The Key Themes that Shaped the General Counsel Forum Mexico 2025

Experts analyzed the main challenges faced by legal departments in Mexico and across the region—from global regulatory risks to the judicialization of climate activism—as well as the impact of artificial intelligence on corporate legal practice. Panamerican University (Santa Fe Campus) […]

31 October, 2025

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Innovation and Legaltech · Innovative Business Development · Legal Communication and Reputation Management · Legal Marketing and Strategy · Media

General Counsel Forum Mexico 2025 will bring together the leading legal departments on 28 October

The Universidad Panamericana (Santa Fe Campus) will serve as the meeting point for discussions on global governance, compliance, climate litigation, and artificial intelligence. Following its successful 2025 editions in Bogotá, Lima, and Miami, the General Counsel Forum arrives in Mexico […]

15 October, 2025

Blog ENG · International Directories

Interview with Ollie Dimsdale – Head of AMECO, Chambers and Partners

Gericó Associates interviewed Ollie Dimsdale, Director of AMECO at Chambers and Partners, to discuss key trends in the Middle East legal market. The conversation covered the growing presence of US law firms in the region, the sophistication of local markets, […]

5 September, 2025

International Directories · Media

International rankings are useless, analysis by María Sol Rubio

Until your competitors outrank you Our partner, María Sol Rubio, has written an article for Abogados.com.ar analysing international rankings in the legal sector — a subject that, without doubt, provokes mixed feelings among professionals. For years, international rankings have generated […]

28 August, 2025

Innovative Business Development · Media

Thinking of setting up a law firm? Make sure you strike a solid agreement with your partner – analysis by Marc Gericó in Cinco Días

“The success of a firm hinges on reaching a good agreement with the partners” Are you considering embarking on a career in business law and launching your own law firm? In a sector where competition is fierce, a well-drafted partnership […]

28 August, 2025

Lima reúne al liderazgo jurídico de las grandes corporaciones en el Foro de Gerencias Legales 2025

Innovation and Legaltech · Innovative Business Development · Legal Communication and Reputation Management · Legal Marketing and Strategy · Media

Lima brings together the legal leadership of major corporations at the 2025 General Counsel Forum

Legal managers from companies such as Visa, Roche, Telefónica, Xiaomi, Alicorp, MINSUR, APM Terminals Callao, COSAPI, Expertia Travel and many others took part on 7 August in the 2025 General Counsel Forum, a key gathering for the corporate legal sector […]

12 August, 2025

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Innovative Business Development · Legal Communication and Reputation Management · Legal Marketing and Strategy · Media

Litigation doesn’t end in the courtroom: key strategies to safeguard reputation in complex disputes

In many cases, reputational damage far exceeds the legal outcome. In today’s volatile landscape—where media exposure and public scrutiny can reshape perceptions in a matter of hours—strategic communication is no longer optional in litigation strategy. It’s a critical pillar. Risk […]

31 July, 2025

Employer Branding · Innovative Business Development · Insights · Legal Communication and Reputation Management

Strategic communication in law firms: 5 keys that impact your reputation, influence, and business

“It’s not about storytelling—it’s about aligning perception with positioning.” In today’s highly competitive legal market, strategic communication is no longer a “nice to have”—it’s a real driver of growth, consolidation, and differentiation. So how do firms make it work? It’s […]

28 July, 2025