We tell you about the latest news in Marketing and Communication in the Legal Sector.

Thought leadership involves firms that excel in a legal sector and share their knowledge through various means such as articles, conferences and events. These firms use Marketing and Communication techniques to be heard. In our case, we share trends in strategy, legal marketing, international directories, technology and reputation management, among other relevant topics.

Insights 2
Artificial Intelligence is not the risk. Your firm model is

Artificial intelligence is not the threat to your law firm; the real threat is maintaining a...

27 February, 2026


¿Qué significa Gericó Associates para sus socios? Responden a su entrevista más personal - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio
The departure of partners with their own teams to create new firms and the arrival of foreign firms: trends in the Colombian legal market, according to Claudia Barrero (PPU partner)

The effect of the pandemic caused by COVID-19 has generated a new relationship between the legal...

13 April, 2022

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“Law, Business and Innovation”, key aspects of the new edition of the Latin American Legal Forum

Gericó Associates is honored to present the thirteenth edition of the Latin American Legal Forum,...

6 April, 2022

Gericó Associates - Blog - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Jandira Salgado - Abogados
A day in the life of… Mabel Klimt (managing partner at ELZABURU)

Today we get to know Mabel Klimt in more depth It is the turn of Mabel Klimt, managing partner at...

4 April, 2022

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5 keys to improve your law firm´s relationship with the media

A law firm sells, fundamentally, confidence And this confidence must not only be transmitted to...

30 March, 2022

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Trends in the legal sector in Spain and Latin America

Finally we share with you the video analysis of the legal sector At Gericó Associates we have...

23 March, 2022

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5 legal marketing keys to generate business

Recently, the journalist Marcelino Abad published an article in Cinco Días entitled ‘Tell me...

16 March, 2022

Gericó Associates - Blog - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Jandira Salgado - Abogados
A day in the life of… Interview with Lourdes Centeno (Coordinating Partner of the Legal Department of EY Abogados)

Today we get to know Lourdes Centeno in more depth Today, we interview Lourdes Centeno Huerta,...

16 February, 2022

Insights 3
What does my firm’s communication strategy say?

Just a few days ago, our partner in Colombia, Juan Martín Fierro, explained to Ámbito Jurídico...

28 January, 2022

Gericó Associates - Blog - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Jandira Salgado - Abogados
A day in the life of… Interview with Albert Rivera (Executive Chairman of Martínez-Echevarría & Rivera)

The new installment of our interviews with important professionals in the world of law: Albert...

27 January, 2022

¿Son útiles los rankings de abogados? ¿Muestran la realidad? - Gericó Associates - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Abogados Latam y España
Are lawyers rankings useful and do they show reality?

The best rankings have been doing real market research on the legal sector  Our partner in Chile...

27 January, 2022

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Collaborating Firms and Institutions
  • logo Akerman Akerman
  • logo Alessandri Alessandri
  • logo Arias Arias
  • logo Baker McKenzie Baker McKenzie
  • logo Banco Santander Banco Santander
  • logo Cazorla Abogados Cazorla Abogados
  • logo Ceca Magan Ceca Magán
  • logo Chambers Partners Chambers & Partners
  • logo Clifford Chance Clifford Chance
  • logo CMS CMS
  • logo CorralRosales CorralRosales
  • logo Cremades y Calvo-Sotelo Cremades & Calvo-Sotelo
  • logo DLA Piper DLA Piper
  • logo ECIX Group ECIX Group
  • logo Elzaburu Elzaburu
  • logo Estudio Muñiz Estudio Muñiz
  • logo EY Ernst Young EY España
  • logo Fieldfisher Fieldfisher
  • logo Garrigues Garrigues
  • logo Gomez Acebo y Pombo Gómez Acebo & Pombo
  • logo Hogan Lovells Hogan Lovells
  • logo Holland Knight Holland & Knight
  • logo ICA Málaga Ilustre Colegio de Abogados de Málaga ICA Málaga
  • logo ICAB Ilustre Colegio Abogados Barcelona ICAB
  • logo ICAM Ilustre Colegio Abogados Madrid ICAM
  • logo IFLR 1000 IFLR 1000
  • logo LexMundi Leaders League
  • logo LexMundi LexMundi
  • logo Ontier Ontier
  • logo Pinsent Masons Pinsent Masons
  • logo PPU PPU
  • logo PwC Price Waterhouse Cooper PwC
  • logo RJ Roca Junyent RocaJunyent
  • logo Simmons Simmons Simmons & Simmons
  • logo The Legal 500 The Legal 500
  • logo World Jurist Association World Jurist Association
  • logo Yingke Adarve Law Firm Yingke Adarve Law Firm