Media Archives - Page 5 of 12 - Gericó Associates

Estrategias de las firmas legales para mejorar su rentabilidad - Marc Gericó - Gericó Associates - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio para firmas de abogados

Media

Deadlines are approaching: how to apply effectively to legal industry rankings, by María Sol Rubio

In Spain’s competitive legal market, rankings such as Chambers and Partners and The Legal 500 have become indispensable tools for law firms seeking to enhance their positioning, reputation, and business development. Beyond their reputational value or the individual recognition often […]

26 February, 2025

Mejores despachos corporativos de Latinoamérica según Legal 500 - María Sol Rubio - Gericó Associates - Marketing para abogados - Marketing Jurídico - Comunicación Legal - Desarrollo de Negocio

Media

Partner Promotions in Latin America Reach a Historic Low: What’s Behind It?

The Latin American legal sector is undergoing a period of significant transformation, as clearly reflected in the decline in partner promotions within law firms, which have reached their lowest point in the past three years, according to a recent report […]

18 February, 2025

Media

Diana Jennen, in Cinco Días: “A crisis is not considered closed simply with a favourable ruling; real success is measured in terms of public perception, not just legal outcomes.”

The legal profession is undergoing a significant shift in its relationship with the media. Lawyers are becoming increasingly aware of the importance of effectively communicating about their cases and litigation, as public opinion and media perception can influence the outcome […]

12 February, 2025

Media

Diana Jennen in Líder Legal: “Lawyers are communicating more and leaving behind the fear of exposure”

In a constantly evolving environment, the legal sector faces new challenges and opportunities in communication and marketing. On this subject, Líder Legal has produced a special report exploring the trends and strategies that will shape the sector’s communication landscape in […]

11 February, 2025

Media

Marc Gericó, in Semana Económica: ‘If they saw themselves as legal entrepreneurs, they would think more strategically’

Semana Económica publishes an article in which it analyses the commitment of law firms in Peru to legal marketing as a means of differentiation in the market. Marc Gericó, managing partner of Gericó Associates, shares his views on the subject.

24 January, 2025

"¿Será 2022 el año de inflexión para el sector legal?" a debate en el XII Foro Legal Latinoamericano - Gericó Associates - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Abogados España - Abogados Latinoamerica - LATAM

Marketing Jurídico y Estrategia · Media

Uría Menéndez, Baker McKenzie, Iberdrola, LALIGA, Linklaters, Dentons and Ceca Magán, among the winners of the Legal Marcom 2024 awards

200 professionals from the legal sector filled the Legal Marcom Awards held at the InterContinental Hotel in Madrid Íñigo del Val (A&O Shearman) and Luis Miranda (Miranda & Amado) recognised as lawyers with the best reputation in Spain and Latin […]

11 December, 2024

Media

How to Generate Business Through LinkedIn and Other Social Networks: Opinion by Diana Jennen in El Confidencial

Diana Jennen, Partner and Director of Communication and Business Development at Gericó Associates, participates in an article in El Confidencial on the importance of using social media in law firms.

28 August, 2024

Employer Branding · Legal Marketing and Strategy · Media

Changes in legal career management in the age of longevity, by María Sol Rubio

“Fighting ageism and promoting a culture of age inclusion is essential to make the most of talent at all stages of professional life” Our partner María Sol Rubio writes for El Confidencial about legal career management in the age of […]

18 July, 2024

Gericó Associates - Blog - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Jandira Salgado - Abogados

Comunicación Legal y Gestión de la Reputación · Desarrollo de negocio innovador · Insights · Marketing Jurídico y Estrategia

The future of law firms: Are they ready for the generational revolution?

“An engaging legal services proposal should start with a clear description of the requested service. This demonstrates that you have understood the client’s specific needs and that you are prepared to address them directly.” In the vibrant changing landscape of […]

19 June, 2024

Comunicación Legal y Gestión de la Reputación · Desarrollo de negocio innovador · Insights · Marketing Jurídico y Estrategia

Why legal operations matter: How efficient legal management drives business value

“Legal Departments must have the right structure, talent and business partners to achieve their operational excellence objectives” Legal Departments face constant pressure from top management on several fronts, including delivering more results with limited resources, aligning with corporate strategies and […]

18 June, 2024