Media

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Media

BD, marketing and comms teams: the brains behind Latam firm rebrands, analysis by Marc Gericó in Latin Lawyer

Latin Lawyer has explored this trend in depth, examining what it truly takes to bring a law firm’s brand to life. Our Global Managing Partner, Marc Gericó, shares his reflections in the publication.

2 March, 2026

abogaciaespañola-gerico-associates-marketing-juridico-comunicacion-legal-abogados

Innovative Business Development · Media

2026 is not decided by reading more, but by executing better, by Marc Gericó

Are you acting as a partner who drives growth, or as an excellent executor who assumes that business will arrive on its own? I write to you as partners speak to one another, with candour and a sense of reality. […]

25 February, 2026

International Directories · Media

Chambers Global 2026, analysis by María Sol Rubio in Cinco Días

The 2026 data reveal a broader and more diverse guide, with increasing emphasis on emerging talent and in-house legal teams, reflecting a structural evolution of the global legal market Chambers Global 2026, the renowned guide published by Chambers and Partners […]

25 February, 2026

International Directories · Media

How to prepare your firm for Chambers Europe 2027, analysis by María Sol Rubio in Cinco Días

It is reasonable to expect that in the coming years we will see greater hyper-specialisation and even new regional categories within Spain Cinco Días has published the article Chambers Europe 2027: law firms already competing for a ‘Michelin star’ of […]

25 February, 2026

Plantilla-medios-web-gerico-expansion-marketing-juridico-comunicacion-legal-abogados

Innovative Business Development · Media

Silent excellence: why the best law firms do not always win, analysis by Diana Jennen in Expansión

We are living through a turning point in how reputation and, consequently, client and talent acquisition, is managed within the legal sector A few months ago, during a meeting with the management committee of a mid-market law firm, one of […]

25 February, 2026

22-medios-web-gerico-marketing-juridico-comunicacion-legal-abogados

Marketing Jurídico y Estrategia · Media

Foro Gerencias Legales arrives in Monterrey on 26 February 2026 with legal leaders from companies such as Ericsson, BMW, ArcelorMittal and CEMEX

Gericó Associates announces the Foro Gerencias Legales Monterrey 2026, to be held on 26 February at Tecnológico de Monterrey, with institutional support from Tecnológico de Monterrey and sponsorship from Akerman

13 January, 2026

elconfidencial-medios-web-gerico-marketing-juridico-comunicacion-legal-abogados

Innovative Business Development · Media

The eight key factors that will define the Rainmaker lawyer in 2026 — analysis by Marc Gericó in El Confidencial

“The Rainmaker lawyer of 2026 does not measure their contribution solely in terms of past revenues, but rather by their impact on the quality of the future pipeline.” The year 2026 is shaping up to be a point of consolidation […]

12 January, 2026

Innovative Business Development · Media

Mergers and funds: 2026 emerges as the year of legal giants — analysis by Marc Gericó in El Confidencial

A structural trend or a limited cycle? The global legal market is undergoing a profound transformation marked by high-profile transatlantic mergers such as A&O Shearman, Herbert Smith Freehills with Kramer Levin, and the recent combinations involving Ashurst, Taylor Wessing, and […]

12 January, 2026

Mejores despachos corporativos de Latinoamérica según Legal 500 - María Sol Rubio - Gericó Associates - Marketing para abogados - Marketing Jurídico - Comunicación Legal - Desarrollo de Negocio

Media

$300,000 bonuses and the true gap between law firm models

Op-ed by Marc Gericó, Global Partner at Gericó Associates, published on Líder Legal, offering insights on the legal market and strategy.

9 January, 2026

Innovative Business Development · Media

Thinking of setting up a law firm? Make sure you negotiate a solid partnership agreement, analysis by Marc Gericó in Cinco Días

“The success of a law firm depends on securing a strong agreement with the partners” Are you considering entering the world of business law and launching your own firm? In a sector where competition is fierce, a well-structured partnership agreement […]

27 November, 2025

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Firmas e Instituciones colaboradoras
Firmas e Instituciones colaboradoras
- Akerman
- Alessandri
- Arias
- Baker McKenzie
- Banco Santander
- Cazorla Abogados
- Ceca Magán
- Chambers & Partners
- Clifford Chance
- CMS
- CorralRosales
- Cremades & Calvo-Sotelo
- DLA Piper
- ECIX Group
- Elzaburu
- Estudio Muñiz
- EY España
- Fieldfisher
- Garrigues
- Gómez Acebo & Pombo
- Hogan Lovells
- Holland & Knight
- ICA Málaga
- ICAB
- ICAM
- IFLR 1000
- Leaders League
- LexMundi
- Ontier
- Pinsent Masons
- PPU
- PwC
- RocaJunyent
- Simmons & Simmons
- The Legal 500
- World Jurist Association
- Yingke Adarve Law Firm

Media

BD, marketing and comms teams: the brains behind Latam firm rebrands, analysis by Marc Gericó in Latin Lawyer

2026 is not decided by reading more, but by executing better, by Marc Gericó

Chambers Global 2026, analysis by María Sol Rubio in Cinco Días

How to prepare your firm for Chambers Europe 2027, analysis by María Sol Rubio in Cinco Días

Silent excellence: why the best law firms do not always win, analysis by Diana Jennen in Expansión

Foro Gerencias Legales arrives in Monterrey on 26 February 2026 with legal leaders from companies such as Ericsson, BMW, ArcelorMittal and CEMEX

The eight key factors that will define the Rainmaker lawyer in 2026 — analysis by Marc Gericó in El Confidencial

Mergers and funds: 2026 emerges as the year of legal giants — analysis by Marc Gericó in El Confidencial

$300,000 bonuses and the true gap between law firm models

Thinking of setting up a law firm? Make sure you negotiate a solid partnership agreement, analysis by Marc Gericó in Cinco Días

Firmas e Instituciones colaboradoras

Sala Next Generation

Sala V.I.P.

Sala Rainmaker

Sala Legal Community